Innovation continues in all sectors of the economy. In Q1 2017, Nordstrom experienced a 6.8% decline in retail store sales, and an 11% increase in online sales. Then in Q2, online sales were up 20% year over year. The department store announced 09/11/17 that its new concept, Nordstrom Local, will be a 3,000-square foot store (their retail stores average 140,000 square feet) where customers can do things like try on clothes with a stylist, get manicures, and order coffee — or even wine or beer. Nordstrom said this location won’t stock accessories or clothing itself, but that people can order items for same-day try-on and pickup at the store. The store will feature in-store tailoring and alterations. The goal is a personalized, faster, easier shopping experience. Their advertisements are catchy – a Nordstrom’s that doesn’t stock clothes? And they don’t mention anything about lower prices. The first location will open in West Hollywood, CA on October 3rd.
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